Just because the public media autopilot options are out there doesn't mean you need to use them, let alone abuse them.
The whole point of public media is real-time communication and interaction. Conversations turn within hours. Hot topics one slight could be taboo the next. That doesn't mean you can't agenda a tweet or Facebook update to go out hours later. The key to using autopilot effectively is to analyze the situation in which you are putting your posts / updates / messages on autopilot and put yourself into the message receiver's shoes. Does your autopilot update appear to be spam-like? Is your update fully irrelevant to the conversation? Appearing as a spammer or as man who adds his or her irrelevant two cents to a conversation that is focused on something fully different, could stamp a scarlet letter on your brand image. A credit blunder you don't want to experience.
In order to keep your pristine image intact and avoid a Pr nightmare, it's primary to understand when it's acceptable to autopilot your public media efforts and when it is not.
When you shouldautopilot your public media efforts and why:
**Note:Obviously you don't have to autopilot anyof your efforts, butyou may find that you can save a slight time doing so.
Tweets that you wish to agenda 2 - 4 hours in advance.Whether you have a meeting, want to take a lunch break, or have to pick the kids up from school, we all have times where we're away from our computers for several hours. So, scheduling a tweet to go out a few hours in develop is fine.
As I mentioned above, topics turn very fast on public media, and you don't want to be tweeting about something that was a hot topic a week ago-this shows that you are not concerned in listening to the current conversation and are naturally posting to post. People use Twitter to talk about hot topics, news, and areas of interest. They're on Twitter to find other primary tidbits and to share their own. Scheduling a tweet days in develop isn't going to resonate with individuals who have moved on to a fully new area of conversation-if anything, it will frustrate them.
Blog posts that you want to agenda 1 - 2 weeks in advance. Because blogs aren't as real-time oriented as other public media platforms and also need quite a bit of time from you, scheduling further in develop is acceptable. We propose scheduling posts at least one week in develop to ensure you never come over a day where you're post-less!
Sharing blog posts on Facebookby setting up an self-operating feed for your blog posts using Networked Blogs. This way, whenever you post a blog, you don't have to sign into your Facebook page and post the link, rescue you time and effort-it will automatically be added to your page. When People see a topic that interests them, they'll click on the link and be directed to the post on your blog.
When you should Notautopilot your public media efforts and why:
During scheduled Twitter meet-ups / discussions: If you don't know what a Twitter meet-up is, it's basically a planned conference session that occurs at a positive time at a definite time of the month or week around a topic (some of the most popular Twitter conference groups are related to travel, public media marketing, etc.). The founders / leaders of the Twitter conference group will also assign a designated hash tag to the conference so that each time a Twitter user wants to share in the discussion, he or she can attach the hash tag to their tweet.
This hash tag allows Twitter users to view only the tweets on the conference topic in one window as opposed to sifting straight through all other tweets that don't chronicle to the conference session.
When you agenda tweets in develop to go out while the time of the discussion, you're fully missing the point of these discussions. And what happens when the meet-up focuses on a particular field that your tweets have nothing to do with? Real-time conversations are always changing. Scheduled tweets cannot adapt or forecast these changes. You must be present and speaking in real-time to ensure allowable engagement and to be a vital part of the discussion. You'll anger meet-up participants if your tweets have undoubtedly nothing to do with the conversation.
For Twitter messages: Sending a generic message to new Twitter followers isn't the same thing as sending a generic "Thank-you" email to new newsletter subscribers. The public nature of Twitter is fully different from that of email.
Generic Twitter messages are not conversational at all, and isn't that the entire nature of Twitter? Also, sometimes I'll get a random message from an private that says, "Want to learn how your enterprise can succeed? Download my free guide on enterprise Success Tips." The only performance I would take from this is to delete the mass marketing message from my email inbox. And forget downloading it. I'd also think removing this man from my following list if the messages continue coming.
The entire purpose of Twitter is to be personable and compose conversations that are two ways and benefit both you and the individuals in the discussion. Sending a generic message on Twitter is not personable and only appears as a marketing task or impersonal greeting.
Facebook and Twitter feed: Due to Twitter and Facebook's unwritten etiquette guidelines, linking your Twitter list to your Facebook profile is not always the best performance to take when attempting to build exposure and influential relationships. When you link your Twitter and Facebook profiles together, your Facebook page will stream in constant updates from Twitter (as many as 10 - 20 tweets per day, depending on how often you tweet). Because Facebook is not designed to have a constant flow of real-time updates the same way as Twitter, this could deter People from reading your enterprise page. If Facebook users want to view a streamline of updates from your business, they would ensue you on Twitter.
social Media Marketing: Autopilot Your Online Marketing